The Media Supermarket

As every year, Pikasso held it’s annual awards ceremony in Amman today. The top prize was awarded to a visual that linked the brand with women’s ability and desire to bring out their talent.
Antonio Vincenti, GM of Pikasso opened with a speech congratulating the winners, thanking and audience, and highlighting his thoughts on the sensitive issue of Amman Municipality’s decision to change the outdoor landscape, and remove rooftops and billboards on buildings.
His thoughts were very interesting to me and very nicely put, where he surprisingly agreed to the removal of rooftops and building-mounted billboards, because the billboards’ main objective is to add to the city’s beauty, and be an important part of that city’s culture. But… on the condition of having a good enough alternative.
The alternative in discussion is supposed to be through providing more locations on the ground. I’m not sure how that will improve the scenery in the city. Having more and more billboards on sidewalks, will only block our vision of the buildings that we are trying to protect in the first place.
We still need to know how these will be positioned and how many they will be to really judge.
Before distributing the awards, there was a seminar conducted by Alain Weill, which I was unfortunately unable to attend. I’m sure I missed a lot of interesting stuff. The event was fun, and the food was good!