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2007 March 26 archive at The Media Supermarket

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Archive for March 26th, 2007

Relevance… Sunsilk in Your Bra

0 Comments Published by elias March 26th, 2007 in Commentary.

Sunsilk in Your BraHow relevant can an ad be? This ad is great because it clearly plays on many women’s desire; to stuff their bras with more… stuff!
Another reason why this ad is great, is that the main focus, and the largest part of the visual is about what the consumer wants, and not a huge logo or product image. You can hardly see the name of Sunsilk on the bottle, but you sure recognize the brand, you immediately understand the meaning of that color of bottle (it is for poofy hair), as opposed to other vairants, and its a hilarious way of linking the two concepts together…
via: Ads of the World 

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