Archive for May 8th, 2007
The idea seemed really absurd when I first heard about it. But actually it really works, and fun to do. Everyone who sees it gets addicted to scratching and looking for whatever might appear on the “card”.
Scratch Yourself have created a really cool tool that allows you to create your own card, with your own picture. People who scratch can actually win! Not only that, they are giving the prize to both, the person who scratched, and the person who sent them. By attending to the benefit of the sender also, this ensures that a large number of people will send this to their friends, and makes a viral effect.
Go scratch my card, maybe we can both win!
- One: did you hear about the new web software?
- Two: which one?
- One: it’s called Web 2.0 …
- Two: 
of course I heard about it
- One: where do you get it from? How do you download it?
- Two: (laughing) well actually it’s not a computer software, it’s a social software.
