http://media-supermarket.com/blog5 Buy, Sell, and Discuss online and offline media and advertising ... Wed, 07 May 2008 15:26:59 +0000 http://backend.userland.com/rss092 en The term sounds quite sophisticated. It is. And it's nice to see people puzzled not knowing what the hell this is. But after you cut through the CTR, impressions, clicks, ad copy, and the technical issues, you end up like a traditional merchant in front of a salesman (been there ... http://media-supermarket.com/blog5/2008/05/07/cpc-affiliate-marketing-its-a-lot-like-good-ol-store-keeping/ How do I classify my customers / clients? An interesting question that always arises in discussions of segmenting our client base. Whether it is types of customers, or good and bad ones, there is always a problem of drawing that "fine line". We usually know that we have clients who ... http://media-supermarket.com/blog5/2008/04/30/the-good-customer-and-the-not-so-good-one/ I was watching a documentary about the sun and space and started drifting in the different thoughts that the program evoked in me. While imagining what was happening “out there” in space, I realized that I visually represent it in my mind, and I know that it is not just ... http://media-supermarket.com/blog5/2008/01/26/imagination-and-the-customer/ If "Location, Location, Location" is the mantra in the real estate world, I'm starting to believe that it should also be the mantra of cross functional teams as well. After a heated debate over whether or not location is important in producing quality work, I decided to watch. Then I ... http://media-supermarket.com/blog5/2008/01/09/location-and-cross-functional-work/ After getting my hands over my new computer, I was engaged in my typical childish excitement, that I always had whenever I got something new in my life. I would wake up feeling that there is a certain addition to my life, and that I'm surprisingly just a bit happier ... http://media-supermarket.com/blog5/2008/01/09/the-product-some-questions-to-ask/ I want this year to be about what I want, after all these are my resolutions. Last year, although I experienced an unexpected shift in direction in my work, was a stable year in general, preparing for the jump I started in work in the last two months. Since this ... http://media-supermarket.com/blog5/2008/01/07/take-2000-and-give-me-8/ Let's explore whether or not we can get more website traffic by adding more content to our website. I'll try to make it scientific and later we will tackle the issue from a human perspective. Create in your imagination a world with the following characteristics: The internet has only two sites: 123marketing.com ... http://media-supermarket.com/blog5/2007/10/30/how-a-bit-more-content-means-much-more-website-traffic/ Today, while I was trying to decide which channel to watch on TV, I came across a choice of 1273 different options. Funnily, I wanted to explore them. Discovering that I was on the middle of the list, I decided to go to the top of the list, ... http://media-supermarket.com/blog5/2007/10/06/more-choice-is-it-a-good-thing/ This movie, which popularizes a concept in Chaos Theory clearly shows how making a small change in a key event in a person's life makes a huge tangible difference in the lives of other around them. It makes me think about how fragile the perception of communications by consumers can ... http://media-supermarket.com/blog5/2007/09/01/google-website-optimizer-the-butterfly-effect-of-advertising/ Imagine you have a sports club, and from experience, you know that people come to do mainly two things; either to play, or to watch sports. So you make it a policy that every visitor be greeted on the door, before entering the club, and they should be asked the golden ... http://media-supermarket.com/blog5/2007/09/01/website-navigation-you-lead-the-way/