My theory for the thing we all, as humans, look for was the following:
An experience of consciousness that engages us on all the levels. This means that the most engaging experience would be an experience involving the five senses, the mind, emotions, and engages others with us.
Sex includes all these elements and it is maybe the most engaging and intense thing we can ever do.
Yesterday, I had a really engaging experience with my friends from the company I used to work for. There was no sex, don't worry:)
I was forced to imitate almost everyone in the company. This was shot with all different types of video and mobile cameras.
During the "show", there were these moments were everyone exploded with laughter at the same time. Everybody clicked at the sight of a caricaturized presentation of a person they closely knew.
Of course, there were those moments were it didn't click.
Is it the best idea to aim at achieving such moments with customers, especially in the "Experience Economy"?
I think we should think of these moments when we write, when we serve, and when we have any kind of contact with the customer.
My "customers" yesterday were also interacting by requesting certain characters, and in certain situations.
Think about it...