Undo the Scribbling onYour Face With Olay

Whoever made this ad is a genius. The shapes of the computer keys fit perfectly well with the shape of the bottle. The relative positions are exactly as they are on the keyboard, and most importantly pushing Ctrl-Z will "undo" the last action you did. This is what Olay is claiming. They will undo whatever was done on your face.
Brilliant!
But I have some doubts about the audience and whether or not they would really understand the subtle message in this ad. How many people actually use Ctrl-Z instead of clicking on the "undo" button? How many women over the age of forty are that familiar with the keyboard, and will understand the message? I doubt there is a significant number of people who will relate with the message.
This is a typical thing that I usually fall for, and am training myself to focus on what really needs to get through. I'm seduced by "great stuff" and many times forget the main idea, which is to tell forty-year-old women that Olay will undo what life has done to her.
Still, there is great beauty and simplicity in this ad, which won the Dubai Lynx Award for best print ad. You can find a gallery of interesting and up-to-date stuff like this in AdBlogArabia. 
 

Comments

Interesting analysis of the target audience, Elias.

This ad is by Saatchi & Saatchi Dubai who won Agency of the Year at Dubai Lynx Awards. I'm blogging the event with pictures at http://farrukh.wordpress.com.

You're invited.

farrukh
copywriter, journalist, advertising blogger

PS: Zeid Nasser of Ad Arabia has great blog - and also runs MediaME.

Oops, that's...

Ad 'Blog' Arabia - my bad.

farrukh

Thanks Farrukh, I know Zeid, AdBlogArabia and Mediame, interesting stuff there.
I'd like to know your thoughts about the ad and the other winners.
I'll drop by to your blog.