Submitted by elias on March 22, 2007 - 9:48pm
Whoever made this ad is a genius. The shapes of the computer keys fit perfectly well with the shape of the bottle. The relative positions are exactly as they are on the keyboard, and most importantly pushing Ctrl-Z will "undo" the last action you did. This is what Olay is claiming. They will undo whatever was done on your face.
Brilliant!
But I have some doubts about the audience and whether or not they would really understand the subtle message in this ad. How many people actually use Ctrl-Z instead of clicking on the "undo" button? How many women over the age of forty are that familiar with the keyboard, and will understand the message? I doubt there is a significant number of people who will relate with the message.
This is a typical thing that I usually fall for, and am training myself to focus on what really needs to get through. I'm seduced by "great stuff" and many times forget the main idea, which is to tell forty-year-old women that Olay will undo what life has done to her.
Still, there is great beauty and simplicity in this ad, which won the Dubai Lynx Award for best print ad. You can find a gallery of interesting and up-to-date stuff like this in AdBlogArabia.
