Online Marketing

Adwords: The Nearest Thing to a Perfect Market

Posted August 26, 2007 - 12:17am by elias


It took Google some time to figure out how to make money with their innovative search algorithm. When they figured it out it was one hell of a model. Although they didn't invent search advertising, but they are the ones the most famous for superbly helping advertisers, and later on publishers to make great profits.

Why Celebrities Can't Endorse Websites

Posted April 8, 2007 - 12:40pm by elias

Let's start first by defining some aspects of the Web, and the people who use it.
The Web is a different medium than the mainstream media in several ways.

  1. Power to the users (once named surfers): Users choose what they want to read on the Internet. On TV, although you can choose which channel to view, you are stuck with whatever you are presented with.